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Available Resources:
Suggested Reading
Federal Reserve
- Kettell, Brian Fed-Watching, Making Sense of Market Information,
Financial Times, Prentice-Hall, London, 1999.
- Martin, Justin Greenspan, The Man Behind Money, Perseus Publishing,
Cambridge, MA, 2000.
- Mayer, Martin The Fed, the Inside Story of How the World's Most Powerful
Financial Institution Drives the Markets, The Free Press, New York, 2001
- Sicilia, David B. and Cruikshank, Jeffrey L. The Greenspan Effect, Words that Move the World's Markets,
McGraw Hill, New York, 2000.
- Woodward, Bob Maestro, Greenspan's Fed and the American Boom, Simon
& Schuster, New York, 2000.
Behavioral Finance/Economic
Psychology
- Arthur, W. Brian, Durlauf, Steven N., and Lane, David A. The Economy as an Evolving complex System II, Addison
Wesley, Reading, MA, 1997.
- Belsky, Gary and Gilovich, Thomas Why Smart People Make Big Money Mistakes-and How to Correct
Them, Lessons From the New Science Of Behavioral Economics, Simaon &
Schuster, New York, 1999.
- Brandstatter, Hermann and Guth, Werner (Editors) Essays on Economic Psychology, Springer-Verlag, Berlin,
1994.
- Sargent, Thomas J. Bounded Rationality in Macroeconomics, Oxford University
Press, Oxford, 1995.
- Simon, Herbert A. Models of Bounded Rationality, Empirically Grounded Economic
Reason, The MIT Press, 1997.
- Thaler, Richard H. (Editor) Advances in Behavioral Finance, Russell Sage Foundation, New
York, 1993.
Marketing and Sales
- Crosby, John V. Managing the Big Sale, A Relational Approach to Marketing
Strategies, Tactics, and Selling, NTC Publishing and The American
Marketing Association, Chicago, 1996.
- Crosby, John V. Cycles, Trends, and Turning Points, Practical Forecasting
Techniques for Marketing and Sales, NTC Publishing and The American
Marketing Association, Chicago, 2000.
Judgment and Decision
Making
- Bazerman, Max Judgment in Managerial Decision Making, 4th Edition, John
Wiley & Sons, Inc., New York, 1998.
- Goldstein, William M. and Hogarth, Robin M. (Editors) Research on Judgment and Decision Making, Currents, Connections,
and Controversies, Cambridge university Press, Cambridge, England, 1997.
- Goodwin, Paul and Wright, George Decision Analysis for Management Judgment, Second Edition,
John Wiley & Sons, Ltd., West Sussex, England, 2000.
- Hammond, John S., Keeney, Ralph L., and Raiffa, Howard, Smart Choices, A Practical Guide to Making Better Decisions,
Harvard Business School Press, Boston, MA, 1999.
- Wright, George and Goodwin, Paul (Editors) Forecasting With Judgment, John Wiley & Sons, Ltd., West
Sussex, England, 1998.
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